Top Ten Rules for using Manufacturing Services in
China
- Take time to build a sound
relationship with your Chinese Counterparts.
Absolute trust must be established, since the Chinese
have limited faith in the legal/court system. It takes
time to develop trust. Plan on this stage of the process
taking at least six months of continuous dialog. Establish
the right business structure for your relationship
in China.
- Establish the right management
structure for your relationship in China.
The road to China is littered with companies that
have tried to go at it alone and failed. There are
a number of ways to do it including turn-key operations,
using agents in China, using several different types
of joint ventures and owning your own factory. As
you proceed through this list, the savings increase,
but so do the risks.
- Look for a Chinese partner
with strong quality and process control.
You cannot depend on certification from the ISO -
the International Standardization Organization. QS
Certification (used in the automotive industry) is
more dependable.
Find out whether your potential partner can be quickly
qualified to manufacture to your standards. If your
prospective manufacturer is too far below your required
standards, the time required to get up to speed could
be prohibitive.
- Conversely, if your potential
partner is too large or too quality-focused, and if
you would not represent a significant part of their
business, you might not be able to get the attention
you need. You dont want to become a "low priority"
client for them.
- The best match is when you
find a small manufacturer just achieving your level
of quality control. Our China manufacturer database
will assist you in the process.
- Engineering is needed on both
sides.
Examine the high tech capabilities of manufacturers.
Look for their Web and CAD-Cam capabilities in particular.
- Plan on routine trips to China.
You will need to go twice a year to get the "face
time" that builds and maintains relationships
in China, unless you are looking for a "turn-key,"
"hands-off," arrangement.
- Understand the logistics.
If you will be shipping by sea, for instance, expect
a 6-8 week allowance for delivery of products. Therefore,
just in time inventory systems may not work. You will
need to maintain a higher level of inventory to support
your customers. It is also useful to maintain a back-up
US supplier.
- Understand the Rules of Thumb
for costs of manufacturing in China.
For example, labor costs are typically $.50 per hour
and the labor content of manufacturing costs is typically
5%. Generally, your manufacturing costs can be reduced
by 30% to 50%, depending on the structure of the relationship
(see paragraph number 2). Similarly, the costs of
raw materials can be dramatically lower in China.
- Recognize the importance of
family relationships in China.
Business networks are based on familial ties (i.e.
the father owns the factory and eleven relatives work
in it). An entire family might be involved in the
factory, which helps them diminish the impact from
the sudden loss of a key employee, but might not always
be the most productive organizational structure. While
you might find it inefficient, its a fact of life
- not a problem you can fix."
- Plan to participate robustly
in social activities.
Business is conducted through social interactions
more in China than in many places. Dinners, drinking,
tours and sightseeing are all part of a continuum
of daily commerce and are important in building relationships
and establishing the trust that is mandatory for doing
business in China.
- Political connections are
important to expedite the business process.
The government offices are in control. You need their
approval for almost everything including a business
license. Gifts are part of the social-business mix
too. Give them liberally, accept them graciously.
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